"The science of today is the technology of tomorrow..."

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Brands with best digital marketing campaigns

The very nature of digital marketing requires that you continually re-evaluate your strategy to stay fresh and current. You don’t have to reinvent the wheel – you just have to upgrade to high-performance tires, customize them with some chrome rims, and lower the suspension for better handling.We’ve put together a list of the 20 top marketing companies with a dynamic digital marketing strategy that increased company ROI and added value to their customers.

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Excellent digital tips to expand business brand

In a world where tools like Google Analytics let you track the conversion rate of each page of your website, and platforms like Facebook Ads and Google AdWords let you bid for leads and sales, it’s understandable that many marketers forget about the value of branding. Branding is the oft-ignored side of digital marketing -- a strategy that produces real results over the course of months, years and decades instead of minutes, hours and days. It’s slow, traditional and long-term - three characteristics that make it a digital outlier. While branding doesn’t produce the immediate results of a PPC campaign, it’s one of the most valuable marketing assets around. An established, trusted brand can bring new customers into your business in huge numbers, propelling you to the top of your industry. Luckily, taking the first steps towards building a trusted brand for your business isn’t as difficult as it might seem. Below, we’ve listed seven tips to help you establish, expand and strengthen your digital brand presence as a B2B or B2C company.

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Invested a lot in startup business; but not getting result

There are many ways to attract new and innovatve clients. However, there are certain new and innovative strategies you can employ to make your business stand out from the rest. Here are six different strategies you can use to start gaining new customers! We've found that a comprehensive, multichannel marketing strategy is mandatory in today's fragmented media environment. When we are reaching our customers wherever they are - including TV, radio, Facebook, earned media, Amazon, their email inbox, display ads, YouTube and search engines - then all channels support each other and increase effectiveness. The sum is truly greater than its parts. As an e-commerce analytics company, our sales engine is our website. To convert people that land there into customers, we rely heavily on collecting and analyzing data. This helps us understand and optimize the marketing channels that are most successful in drawing in customers -- natural search, affiliates, paid ads or social media. In an environment rife with gimmicks and teasers, consumers are looking for products and services that embrace honesty. The best way for us to attract new customers is to listen to our loyal ones. They will guide the evolution of your product to meet the demands of the market. It's simple, time-consuming: We respond to emails, personally call people with complaints and slip handwritten notes into shipments. Go smaller to get bigger.

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How digitisation and advance technology empower new startups growth?

Look at the manner in which digital transformation has changed the way enterprises do business, there is little doubt about its impending large-scale impact in the days to come. Most businesses have realized that their business's success is linked to the adoption of new technology and platform-based business models that helps them cater to their customer needs in a better manner. And, increasing digitization in all aspects of business has made it imperative for all organizations to constantly innovate and hence renovate the way they provide products and services to their customers. This very nature of digital transformation places a challenge before businesses on how they go about meeting customer expectations and reaching organizational goals and objectives. Proper strategy and innovation, adoption of technology data analytics, process automation, adopting the correct organisation culture by maximising emerging technology can help to keep an eye to customer experience. It will also enhance optimising digital channels and getting out reach to potential customers.

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How SEO helps business to grow?

To survive in today’s competitive market, SEO is imperative for businesses. The search engine serves millions of users per day with the answers that they are looking for. Search engine optimization is essential because: The majority of the Internet users are more likely to click on one of the top 5 suggestions in the results pages (SERPS). So, to gain more website visitors or customers, you need to be in the top positions. SEO is good for the social promotion of your website. People who find your website through Google or Yahoo are more potential to promote it on Facebook, Twitter, Google+ or other social media channels. SEO is important for the efficient running of a website. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is the increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site. SEO can put you in the first position. If two websites are selling the same product/service, the search engine optimized website will have increased number of customers as well as sales. Users trust search engines. Having your business in the top positions for the keywords users are searching, increases your website’s trust.

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6 genuine reason why website is important for your business?

If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.However there are numerous benefits of having a business website like cost effective, accessible round the clock, convenient, credibility, marketing and sales, digitisation, and many more...

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Step into the world of digitisation

Information Technology (IT) provides unlimited access to digital environment. It not only help business to grow and develop but also tends to maximise social media coverage. From website design & development to digital media, apps development, graphic designing, SEO, and many more helps to boost business and as well as to attract more valuable customers.

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